Ruby Services was born from experience gained through direct exposure to the highest standards of luxury.

Its founder, Mohamed Zouikri, spent several years in environments where precision, discretion, and quality of execution are absolute rules in five-star hospitality on the Riviera and in Saint-Barth. He then developed entrepreneurial activities centered on high-end lifestyle between France and New York.

Back on the French Riviera, he trained in luxury transportation within a historic reference in the sector. The observation was immediate: many services remained seasonal and poorly structured, while exceptional clients expect organization, consistency, and a level of service comparable to luxury hospitality standards.

This conviction became the driving force behind Ruby Services: to offer on the French Riviera a private chauffeur service where organization matters as much as the onboard experience.

Today, this is reflected in a precise operational method: careful team selection, high execution standards, systematic anticipation, and continuous quality supervision.